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Each day the pipeline researches your business and your local market against what people are actually searching now, writes a post around the keywords you picked, generates or sources an image, and publishes it to your site through whichever connection you set up. Nothing sits in a queue waiting for you.

Approval mode vs auto

New accounts start in approval mode: the post is written and waits in Blogs for you to read it, edit it, and publish. Switch to auto in Settings → Blog & Social Post and each day's post goes live on its own. Social has its own separate setting, so you can automate the blog while still approving what goes out on Instagram.

When your post goes out

Publishing is scheduled in your own timezone, set on your business profile — a day means a day where you are, not in UTC. If a day's run ever fails, an hourly backstop retries it rather than letting the day go empty.

Need one more post today

Blogs and Social both have a button to generate an extra post on demand. Extra posts are marked out-of-plan so they never consume the scheduled daily post, and they are capped at one per day so a stuck button can't flood your site.

Posts are written to be quotable by search engines and by AI assistants, not just to fill a page. Each one is structured so an answer can be lifted straight out of it.

• A quick answer near the top, so the question is resolved in the first screen
• Key takeaways, for readers who skim before they commit
• Question-shaped headings that match how people actually search
• An FAQ section covering the follow-up questions the main answer raises
• Related articles linking to your own earlier posts, ranked by relevance
• BlogPosting and breadcrumb structured data, so the post is machine-readable

Editing and removing

Open any post from Blogs to edit the text, regenerate it from scratch, or unpublish it. Changes push to your site the same way the original did. Unpublishing removes the post from your site but keeps it in Segeo.

Cover images

Posts get a cover image automatically. You can add your own Pexels API key in Settings if you would rather the photos come from your own account.

• WordPress — connect with your site URL, username and an application password
• Wix — authorise Segeo against your Wix site
• Shopify — connect with an access token from your store
• Custom or static sites — Segeo commits posts to your GitHub repository, so a Next.js, Astro or Hugo site publishes on your own build
• Segeo-hosted — no site of your own yet, and Segeo hosts the blog for you

Your platform isn't listed

Choose Other and tell us what you're on. That raises a real support request rather than a dead end, and it's how we decide which integration to build next.

If posts stop appearing

It is almost always the connection — a rotated password, a revoked token, an expired authorisation. Settings → Connection shows the error and reconnecting normally fixes it in one step. Posts already published stay on your site regardless.

• Instagram — carousels and reels post to your feed
• Facebook — your Page is set up alongside Instagram
• LinkedIn — carousels post as image sets to your feed
• TikTok — reels are sent to TikTok
• Telegram — each new blog post is announced to your channel as a cover card with a link

Your posting week

Set which days get a carousel, a reel or a photo. Days you leave empty post nothing. Segeo aims for the time your audience is most active, falling back to a sensible slot in your timezone until your account is large enough for the platform to report that data.

Brand kit

Your colours, logo, handle, contact details and call to action are applied to every design, so carousels look like you rather than like a template.

The planner lays out a 30-day calendar for Blog and for Instagram. Click any day to change the topic or the format before it is written.

The plan is not a suggestion — it drives what actually gets published. Where a day has no plan entry, the engine picks the topic itself, so leaving the planner alone is a valid way to use Segeo.

Anything you add under Knowledge — uploaded documents, typed notes, images — grounds what Segeo writes. Prices, service areas, warranties, the things you want said a particular way and the things you never want claimed.

Knowledge feeds every channel, not just the blog: social captions, carousels and reels are written against the same facts, so your Instagram can't contradict your website.

Connect Google Search Console to see which queries your posts are being found for, and Google Analytics to see what visitors do once they land. Both are optional and read-only — Segeo never publishes anything to them.

Search Console only retains around 16 months of history, so connecting earlier gives you a longer baseline later.

Readers can subscribe to your blog from your own site. When a new post publishes, Segeo emails your subscriber list a notification with the link. The list is yours and lives under Subscribers in the portal.

One plan, billed monthly at $149, quarterly at $119/month, or annually at $89/month. Everything is included at every term — the writing, the research, the images, the publishing and your social posts. There are no tiers and no per-post fees.

Cancelling

Settings → Billing, one click, no notice period. Every post already published stays on your site — they are on your domain, not ours.

The 14-day money-back guarantee

If Segeo isn't what you hoped for, request a refund from Settings → Billing within 14 days of your first payment and you get it back in full. The button is there whether or not you cancel.

Share your referral link from the Refer page. When someone signs up through it and starts paying, you both get a month free — applied as credit against your next invoice, automatically, with no form to fill in.

A month means a month of your own plan, so the credit matches what you actually pay rather than a flat figure.

If you own several businesses, link them into a group. Invite the other company by email, verify it, then switch between them from the sidebar and manage each one fully. There is no cap on how many you link.

Turn on two-factor authentication in Settings for an authenticator-app code at login. You can also delete your account outright — it asks you to type DELETE and confirm, because it cannot be undone.

Segeo never sees or stores your card number; billing runs through Stripe.

Every page of the portal has a Need help? button in the top right — or just press H. It files a request that reaches a real person, and it's also where you send feedback and feature requests. You can email info@sfdify.com directly if you prefer.